![]() Young Chris: So why exactly is the album called Tough Luv? I mean, first off, I'm a very non-violent individual and I feel as if love is something that is only experienced once. ![]() Even early on, the Philly duo thought the plan seemed a bit strange. Later, at Baseline Studios, Jay assists his boys in cutting their first record. Simmons: You've made me far too much money to say no to you. Jay-Z: Surely, it sells itself! I mean, come on, they sound like all of my proteges combined and- get this- they are young! Simmons: What's your marketing plan? How you gonna sell this? let's say they're the latest in Rocafella technology: We've combined the repetition of Beanie Sigel, the exaggerated cadence of Freeway, the incredibly boring street lyrics of Memphis Bleek, and the completely nonsensical constant-rhyme style of Cam'ron. ![]() Jay-Z: Naw, Russell, ain't nothin' like that. Russell Simmons: So, you finally came to announce the signing of Common and Mos Def, right? It took you long enough but I'm glad you.
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